Studio Production - Mood Board

This is my first mood board ive created, setting the tone for what I want the set to look like. The colour scheme is there plus what type of brickwork we would want for the set. I want a very cosy set with sofas, coffee tables and small tables with lampshades, kind of the 'Starbucks effect' that the young culture of today like.

Starbucks con-notates a relax environment where friends can talk to each other and enjoy their company, and is very appealing to this generation. Also the Friends' coffee house is another link to the mood board as this emulates exactly what we are after. 

Based on the context of the show the target audience, the set design was agreed by all of the production team. The set is a key part to how the show translates to the audience as a backdrop to the panellists. It reverts back to the question of what story are we trying to tell? I wanted the show to give off the casual appeal of friends talking about topics amongst themselves. I have dubbed this methodology the ‘Starbucks’ effect, because when you enter a Starbucks or any upmarket coffee shop there are friends talking on nice lounge sofas about topics relating to them, pet peeves etc. The audience that primary follow this effect just happens to fit the target audience of the show. So we wanted the set to reflect that.